Cocaine Excellence
No, this isn’t a post about selling drugs to pay down your debts, though that could work pretty well until “the man” comes looking for you. Of course once they catch up with you and slap you in prison for the rest of your life you probably won’t care much about repaying CitiBank.
If you follow my posts you will know that I recently sat my lazy butt down on the couch and watched the entire 2-hour Cocaine Cowboys documentary. For those of you familiar with this program you’ll know that the people interviewed and discussed in this program worked diligently for years to become the best in the cocaine importers in the world.
So the question that came to my FinancialFreak mind after watching this program was what made these guys so special, how did these guys become the best in the business while others were being mowed down in the streets. Two things come to mind. They showed persistence and they performed with excellence, they paid attention to every last detail. These people never gave up, they were absolutely relentless. When they failed at a drop or a pick up they made corrections and went at it again.
Here is an excellent example of what made them so effective. According to a pilot being interviewed they came up with a plan to drop large bundles of cocaine fitted with radio beacons into the water off the coast of Florida from a plane then retrieve them by speed boat. Apparently they had an issue with the suppliers taking shortcuts while packaging the product so as soon as the first drop hit the water the bundles exploded spreading a couple million dollars with worth of high grade cocaine into the Gulf of Mexico. Here is where the persistence part comes in. Do you think this was their last attempt at this plan? Of course not these guys are grade A hustlers. So after delivering a couple mil’ worth of dope to the fishes they tried again. They readdressed the issue with their Colombian suppliers and demanded new packaging for a second attempt. Again the bundles leaked and the drugs were destroyed. So do you think this was their last attempt at the plan? Nope, again they contacted the suppliers had them fix the issue and after two tries and several million dollars in losses they finally got it right.
So through their persistence they became the first guys to move massive amounts of Colombian coke into Florida. While striving for excellence in their chosen trade they only got better at this. The point here is that they never let up, they never folded, and they never stopped fighting, they kept throwing punches until ”the man” finally took them down. Most people don’t even begin the fight to create excellence in thier lives let alone stay with it. This brings me to my question for you….
Why are you not the biggest, baldest hustler in your city? Let me know what you should be doing better in your life but haven’t displayed the excellence or persistence these guys have?














...."so when I got home we had a talk and decided this money situation had to change. I didn’t know how I was going to change it, we were barely making enough money to cover the monthly payments so how the H-E-double-hockey-sticks was I going to fix it?"